Velro is a Black-women-founded skincare brand created to celebrate melanin-rich skin while delivering effective, no-nonsense formulations. In an industry where Black skincare brands are often boxed into muted, earthy palettes and portrayed through a narrow, predictable visual lens, Velro set out to do something different.

The result is a visual system that feels loud in the right way: authentic, modern, and proud, positioning

Velro as a skincare brand that doesn’t dilute its presence to fit into the category but reshapes it entirely.